Viva!

Viva! is the UK's premier vegan campaigning charity, dedicated to fostering a kinder and more sustainable world for both humans and animals. Founded in 1994 by Juliet Gellatley, the organization has spent nearly three decades conducting undercover investigations and leading high-profile campaigns aimed at exposing the harsh realities of factory farming. Viva! works tirelessly to reveal the grim conditions under which farmed animals live, advocating for a shift towards veganism.

Viva! operates through four core areas: Viva! Animals focuses on animal welfare; Viva! Planet raises awareness about the environmental impacts of livestock farming; Viva! Health provides vital nutritional information and support for individuals transitioning to a vegan lifestyle; and Viva! Lifestyle promotes the ease and benefits of embracing veganism, offering an array of resources, delicious recipes, and vegan products through their shop.

With an extensive history of impactful campaigns and community engagement, Viva! is at the forefront of the vegan movement, inspiring change for a better future.