Vivara is a nature-focused brand offering products to help people attract, feed and observe wildlife in their gardens. Its range centers on wild birds, with bird food including seed mixes, sunflower seeds, peanuts, mealworms, suet products and organic options. Customers can also find feeders, feeding tables, birdbaths, nest boxes and related accessories, with designs suited to different bird species and feeding needs.

Beyond birds, Vivara sells products for other garden wildlife, including insect and bee hotels, hedgehog houses and food, squirrel products, bat boxes and shelters for other animals. The assortment also includes organic flower and plant seeds, gardening tools, binoculars, wildlife cameras and birdwatching equipment. Gifts and nature products for children round out the catalogue.

Vivara presents its products as quality, nature-friendly choices and reports supporting nature projects through annual contributions. The brand also highlights product recommendations from partners and customer ratings across multiple countries. Its online shop offers seasonal ranges, bundles, starter packs and special offers, with delivery and returns information available to customers.