Viva Sem Fumar

Jogo Contra o Cigarro is a Portuguese-language digital wellness brand offering an educational, gamified 21-day program to support people who want to quit smoking. Its flagship product, Protocolo de 21 Dias, combines daily missions, points, badges, and progress tracking to guide users through three stages: Ruptura, Reconstrução, and Consolidação. The program is informed by public health guidance from the WHO, CDC, and Brazil’s INCA, and includes a Fagerström Test to help users assess nicotine dependence.

The package features a 56-page ebook with practical exercises, breathing guidance, relapse-prevention strategies, and information about accessing free treatment through Brazil’s SUS. Three bonuses accompany the ebook: a daily mission journal, eight portable “Cartas de Poder” with techniques for managing cravings, and an interactive browser-based progress dashboard with points, badges, and a smoking-cost calculator. The material is sold as a one-time digital purchase with downloadable access and a seven-day refund guarantee.

The brand presents the program as educational and motivational support, not a medical treatment or a guarantee of quitting, and encourages professional care when appropriate