Viva!

Viva! is a dedicated organization founded in 1994 by Juliet Gellatley, who serves as its director. The mission of Viva! is to advocate for a vegan world, focusing on protecting animals, the environment, and public health. With compelling campaigns, the organization shines a light on the grim realities of factory farming and the exploitation of marine life. Viva! equips individuals with vital information to make conscious dietary changes, underscoring that reducing or eliminating the consumption of meat, dairy, and fish is a potent way to mitigate environmental damage and animal suffering.

In addition to awareness campaigns, Viva! offers a wide variety of products, including vegan food items such as biscuits, sweets, and chocolates, plus clothing, books, and unique gifts designed for animal lovers. The organization also supports initiatives like adopting rescued animals, contributing to sanctuaries, and providing educational resources. With numerous awards for excellence in animal welfare, Viva! remains at the forefront of ethical advocacy, urging everyone to join in the fight for a kinder, healthier planet.