Unclaimed brand
Viva® Signature and Multi-Surface Cloth paper towels are soft, durable, and make achieving an exceptional clean throughout your home simple and easy.
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Hex Code
Color name
RGB
HSL
CMYK
#6F228F
Seance
111, 34, 143
282, 62, 35
22, 76, 0, 44
#B667D1
Amethyst
182, 103, 209
285, 54, 61
13, 51, 0, 18
#9B6600
Chelsea Gem
155, 102, 0
39, 100, 30
0, 34, 100, 39
Viva is a paper towel brand from Kimberly-Clark, offering products designed to make everyday cleaning easier. Its range includes Viva Signature Cloth and Viva Multi-Surface Cloth paper towels. The brand highlights the soft, durable, cloth-like feel of Signature Cloth, positioning it as an option for tackling messes and cleaning surfaces throughout the home. Viva’s website helps customers explore its products and find retailers, and features advice for using paper towels and keeping living spaces clean.
The tips and articles cover a variety of household needs, with guidance for homeowners, pet owners, and parents. Topics include cleaning kitchens and bathrooms, caring for pet-friendly homes, wiping dog paws, and completing everyday chores. Viva also shares customer reviews and offers email updates with coupons, product announcements, and other news. Through its products and practical cleaning content, Viva focuses on supporting routine home care with paper towels intended for a range of cleaning tasks.
Brand industry
Home and Garden
Company type
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Year founded
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Company size
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Cloth-like paper towels
Reusable-rinse paper towels
Household spill cleanup
Pet-paw cleaning towels
FSC-sourced paper towels
How do I download the Vivatowels logo?
The Vivatowels logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Vivatowels' branding look like?
The Viva wordmark is a distinctive white handwritten-style “Viva” on a saturated purple field, with the product packaging echoing that purple identity through a flowing multicolour sweep. Rounded, contemporary lettering pairs with vivid purple, white and warm household colours; photography focuses on real-life cleaning and family moments, arranged in clean, spacious blocks with strong product imagery.
What are Vivatowels' brand colors?
The Vivatowels color palette uses the hex codes #6F228F, #B667D1 and #9B6600.
The Vivatowels name, logos and brand assets are trademarks of Vivatowels and its affiliates. Brandfetch isn't affiliated with or endorsed by Vivatowels. Their use is subject to Vivatowels's brand guidelines.
