VIV

VIV is a female fitness and recovery app designed to help women make training decisions that fit their changing energy and everyday lives. Its personalized guidance considers physiology, sleep, stress, menstrual cycle and schedule, supporting users in deciding when to push, adjust or rest. VIV brings together training, nutrition and recovery recommendations, with the aim of helping women stay active while responding to what their bodies and real-world demands require.

The brand’s message recognizes that energy can change while ambition remains, and encourages users to understand their bodies and continue doing the activities they love. VIV is currently inviting people to join its waitlist and says it will email them when access opens. The website also features a blog, along with links to its terms and conditions and privacy policy.

VIV describes itself as made in Berlin and identifies a support section, though no supporting organization is named in the available information. Overall, the brand presents a personalized approach to women’s fitness, nutrition and recovery rather than one-size-fits-all guidance