Vivimedia

Vivimedia is a digital media company and brand within Gruppo Pubbliemme, specializing in online advertising and editorial technology. Originally established as the exclusive advertising concessionaire for LaC Network, a major media network in southern Italy, it now supports publishers seeking tailored ways to develop and optimize revenue from their websites. Its publisher-focused services combine commercial guidance with technology designed for editorial needs and website performance.

Vivimedia provides programmatic advertising solutions using technologies such as Header Bidding and Open Bidding to increase competition among advertisers and improve returns on ad impressions. Publishers can monitor daily revenue, traffic, performance, and network KPIs through a customized dashboard. Its video player supports advertising features including autoplay preroll, sticky video, and frequency capping, with compatibility across advertising standards. The Viviscroll editorial widget connects related articles to encourage page views and support advertising revenue, using keyword, section, or popular-article recommendations. Vivimedia also offers dedicated account support and custom technology and monetization strategies, with ongoing product updates attentive to Core Web Vitals and SEO guidelines.