Vivitar is a consumer electronics brand offering products for photography, personal care, home, entertainment, and recreation. Its online store brings together a broad range of categories, including digital and action cameras, drones, webcams, projectors, binoculars, monoculars, and telescopes. Customers can also explore beauty and hair tools, health and wellness devices, smart-home products, mobile and audio accessories, and science and STEAM toys.

Featured products shown on the site include a mini projector, a vlogging audio mixer, digital webcams, and personal massagers. The store also presents collections for health and wellness, photo and video, smart-home solutions, mobile and audio, and sports and outdoors. Vivitar highlights new arrivals, best sellers, creator-focused products, and special deals, with online shopping and free shipping on orders over $49. For customer assistance, the site offers weekday chat and phone support, alongside information about replacement parts, shipping and returns, refunds, warranties, and product recalls. Its blog shares product announcements and ideas, including smart-home security cameras and drones designed for aerial photography.