VMA Parma is a fine jewellery brand founded by designer Valentina Cappelli, whose artistic training and passion for high-level jewellery inform a distinctive, evolving style. The brand’s name brings together the initials of Valentina and her children, Maria and Alberto. Guided by the idea of creating pieces that adorn and move the wearer, Cappelli develops original designs and unique prototypes with a focus on glamour, elegance and careful craftsmanship.

The collection includes earrings, bracelets, rings, necklaces and pendants, alongside named designs such as Diana, Eowyn, Nerida, Solène and Lucinda. VMA Parma also offers bespoke jewellery services, from design and development through to creation, tailoring exclusive pieces to customers’ requests. Custom options may include silver, white or yellow gold, and precious or semiprecious stones.

Based in the heart of Parma, the VMA Parma Studio is both a shop and a welcoming space to explore the jewellery, appreciate its materials and details, and take time to make a personal choice. Customers can contact the brand for enquiries and wholesale information.