Voices of Israel is a public benefit company dedicated to strengthening the position of the State of Israel and combating the phenomena of delegitimization, the BDS movement, and new antisemitism. They achieve this through various tools in the field of public diplomacy. Voices of Israel collaborates with the Israeli government's Ministry of Foreign Affairs to promote activities of the pro-Israeli community in Israel and around the world.

They provide a platform for coordination, funding, research, and strategic planning for these organizations. Additionally, they engage in media activities, online engagement, people-to-people initiatives, and promote innovation in the activities of pro-Israel organizations. By empowering organizations and individuals and by facilitating dialogue and coalitions with diverse audiences, they aim to strengthen Israel's legitimacy and counteract the narrative of hatred and incitement