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Hex Code
Color name
RGB
HSL
CMYK
#DE142B
Crimson
222, 20, 43
353, 83, 47
0, 91, 81, 13
#800000
Maroon
128, 0, 0
0, 100, 25
0, 100, 100, 50
#FFFEA2
Milan
255, 254, 162
59, 100, 82
0, 0, 36, 0
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Launched with the goal of revolutionizing retail, Lazada has established itself as a crucial link between consumers and brands through innovative technology, robust logistics, and secure payment solutions. As a flagship of Alibaba Group since 2016, Lazada boasts access to advanced technology and infrastructure, which enhances its services significantly.
The platform offers diverse products through various channels, including LazMall, which connects shoppers to more than 32,000 local and international brands with guaranteed authenticity and a 30-day return policy. Additionally, Lazada Marketplace empowers retailers to reach millions of consumers with support services and analytics. The companyโs cross-border services bring international brands to Southeast Asian customers, featuring a wide selection that includes fashion, electronics, and sports equipment, all delivered swiftly with the efficiency of Alibaba's logistics network. By 2030, Lazada aims to serve 300 million customers, maintaining its status as a pioneer in the eCommerce landscape.
Brand industry
E-commerce and Shopping
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