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Hex Code
Color name
RGB
HSL
CMYK
#1A73E8
Royal Blue
26, 115, 232
214, 82, 51
89, 50, 0, 9
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#202124
Shark
32, 33, 36
225, 6, 13
11, 8, 0, 86
Optum is a healthcare brand dedicated to enhancing health equity and providing accessible, personalized care for all individuals. Committed to removing barriers based on race, ethnicity, income, and gender identity, Optum envisions a world where everyone can access affordable, quality healthcare when they need it. Their comprehensive suite of services includes primary care, urgent care, and virtual consultation options, ensuring that patients receive appropriate care tailored to their needs.
Additionally, Optum offers integrated pharmacy services, including home delivery and specialty pharmacies, to facilitate the timely delivery of medications. They also provide health management accounts to help individuals manage healthcare expenses effectively. With initiatives like Pride 365+, Optum aims to create inclusive healthcare experiences for marginalized communities, including LGBTQ+ individuals.
By focusing on trust, expanding access, and addressing unique community needs, Optum strives to eliminate health inequities and promote healthier lifestyles for everyone
Brand industry
Health
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