VR Arena provides ready-made and customizable virtual reality solutions for location-based entertainment businesses. Its offerings serve both entrepreneurs planning a new VR park and operators seeking software and games for an existing arena or club. The VR Park franchise package includes game content, a management platform, location design, marketing materials, and ongoing support to help businesses launch. For existing venues, VR Arena offers a platform and game collection designed for free-roam play, with configurations that can be tailored to different spaces.

The collection spans team-based tactical shooters, arcade-style and cooperative zombie games, casual children’s mini-games, birthday party experiences, and science-fiction combat. Games accommodate different age groups and group sizes, with sessions ranging from short party activities to longer play experiences. VR Arena describes its audience as including families, young adults, teenagers, and adult adventurers, and reports that more than 40% of visitors return. The company also presents its solutions as a way for venue operators to offer immersive entertainment across gaming, family activities, and special events.