VseSmi is a free traffic exchange network for officially registered media outlets. Its “News of the Day” widget helps participating publishers attract readers from other partner websites: each outlet displays recent partner stories, while its own news can appear across the network. Readers follow direct links to the original articles, and only human clicks count; bots and artificial traffic are excluded.

The service displays headlines, links, dates and thumbnail images from participating outlets’ RSS feeds, but does not store full article texts. Feeds are refreshed every 30 minutes, with up to three recent stories available from each publication. The widget features partner news only, without advertising, third-party scripts or counters, and its links use nofollow attributes. Publishers can review traffic statistics in their account, where data is retained for 30 days, and selected popular stories are featured on the VseSmi homepage.

To join, an outlet needs official registration, a public RSS feed containing publication dates and images, and the widget installed on its site.