Boarderline Insanity

Boarderline Insanity is a family-owned retailer specializing in snowboarding and outdoor sports gear. What began in 2003 as an online hobby selling equipment from a basement has grown into a business with a 6,000-square-foot warehouse and more than 20,000 items in stock, ready to ship across North America. The company also ships many products internationally through its eBay store. Its warehouse store is located minutes from Rutland, Killington, Pico, and Okemo, offering shoppers a broad selection at prices described as below on-mountain retail.

The assortment covers snowboards, bindings, boots, goggles, replacement lenses, helmets, outerwear, gloves, mittens, bags, and winter accessories. Customers can also shop demo snowboards and bindings, along with gear and apparel for biking, surfing, swimming, travel, and everyday wear. Product categories include bike helmets and goggles, sunglasses, surf bags and leashes, backpacks, luggage, clothing, and accessories. Boarderline Insanity carries brands such as Capita, Dakine, DC, Nitro, Rome, Smith, ThirtyTwo, and Union. The store offers online shopping, shipping, customer support, and a physical warehouse-store experience.