Vyro is an AI-native automotive commerce platform that helps dealers, manufacturers, distributors and marketplace operators sell vehicles online while keeping their existing business systems. Rather than replacing a dealer management system, Vyro connects with DMS, CRM, inventory, pricing, finance and other tools to support a joined-up retail experience across websites and showrooms.

The platform offers vehicle configurators, digital storefronts, inventory management, finance calculators, drive-away pricing and online checkout. Its CRM and lead-management tools help businesses capture enquiries, manage sales pipelines and automate follow-ups. Vyro Chat provides an AI sales assistant that responds using live inventory and routes qualified leads to teams. Additional capabilities include test-drive scheduling, trade-in capture, service bookings, messaging, analytics, workflows and developer APIs.

Businesses can use the full platform or select individual modules, with options ranging from a website embed to a fully operated marketplace. Vyro also supports new automotive brand launches and institutional vehicle platforms. The company positions its offering as modular and integration-first, helping automotive businesses modernize digital retail without a forced replacement of their existing systems.