Waddle Forward
@waddleforward.com
Short, funny self-help books by Scotty Boxa for humans who are barely holding it together. Meet your emotional support duck and find the book for the week you are having.
Waddle Forward's Company Logos
Waddle Forward's Brand Colors
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Color name
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#F8C000
Amber
248, 192, 0
46, 100, 49
0, 23, 100, 3
#1A0F08
Crowshead
26, 15, 8
23, 53, 7
0, 42, 69, 90
#FFF3D0
Barley White
255, 243, 208
45, 100, 91
0, 5, 18, 0
About Waddle Forward
Waddle Forward is a self-help book brand created by author Scotty Boxa and published as an imprint of BOXA Publishing. Its short, humorous books offer relatable support for people navigating boundaries, uncertainty, rebuilding after difficult times, and burnout. Written from “the middle of the journey,” rather than from the perspective of having everything figured out, the books aim to reassure readers that feeling overwhelmed does not mean they are broken. The series features an Emotional Support Duck, whose playful presence carries the brand’s mix of warmth, honesty, and irreverent humor.
The four titles are Hold My Ducks, about boundaries; What The Duck Am I Doing With My Life?, about finding direction; Duck Yeah, about rebuilding; and The Strong One Is Tired, about burnout. Each is available in Kindle and paperback editions, and the first three can also be purchased together as The Waddle Forward Collection. The site additionally offers a quiz to help readers choose a book, a blog, and The Flock newsletter, which includes free affirmations and a sample chapter. Waddle Forward was named Best Independent Self-Help Book Series in 2026.
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