Waffles Friends Work

Waffles Friends Work is a unique brand dedicated to empowering women who lead teams and businesses. Founded by sisters Kara and Jensie, the brand originated from their podcast in 2022, transforming a passion project into a vibrant community. Waffles Friends Work is committed to providing practical solutions that address the root causes of exhaustion, burnout, and frustration in both personal and professional spheres. The brand was created for busy women seeking tactical resources and support rooted in reality, moving away from the aspirational and often fluffy leadership content.

Their offerings include a thought-provoking podcast that explores values, boundaries, and relationships, alongside a Substack publication delivering humorous and insightful commentary on leadership. The platform also features a free Slack community, inviting like-minded individuals to discuss various topics openly. Engaging with their audience on social media, Waffles Friends Work aims to create a supportive environment for women to flourish in their careers and personal lives, fostering meaningful relationships and a strong sense of self.