Waffle Time

Waffle Time is a Philippine food brand founded in Iloilo City in September 1998. Known as “Ang Pambansang Waffle ng Pilipinas,” it has grown from a single venture into a nationwide business with more than 400 outlets. The brand focuses on freshly baked, affordable waffles designed as convenient snacks, offering both savory and sweet fillings. Choices include tuna salad, hotdogs, ham and cheese, bacon and cheese, German cheese franks, ube, Belgian chocolate, and Bavarian cream. Waffle Time emphasizes consistent flavors, quality ingredients, and a range of options to suit different cravings.

Beyond serving individual customers, the company offers franchise opportunities, with initial training and ongoing support for franchisees. It also provides party packages for events and gatherings, featuring specialty waffles and options for different group sizes; some packages include delivery or on-site service. Through the Waffle Time Foundation, the brand supports education, environmental activities, social enterprise, local producers, and community-based initiatives. With locations across more than 100 Philippine cities, Waffle Time serves customers and supports entrepreneurs throughout the country.