Wah So Shiok is a dedicated brand that shines a spotlight on local Singaporean efforts in the realms of watches and formalwear. Founded in 2017, Wah So Shiok was born out of a fortuitous encounter with watch brand BOLDR. After being declined as a marketing intern, the co-founder extended an olive branch by passing on his watch and encouraging the founder to write an article about it.

This led to the very first watch review and sparked the passion behind Wah So Shiok. With a focus on local brands that often lack the coverage enjoyed by their international counterparts, Wah So Shiok aims to showcase the exceptional value propositions offered by Singapore's homegrown brands. They also seek to inspire younger generations, particularly 90s kids, to appreciate and embrace the arts of watch collecting and tailored suits.

In a world dominated by fast fashion, Wah So Shiok promotes a shift in mentality toward supporting local craftsmanship and slowing down the consumerist frenzy. With their engaging and informative reviews, Wah So Shiok invites readers to delve into the world of artisanal watchmaking and tailoring, indulging in the passion and expertise of local brands