o Wairuakohu
@wairuakohu.org
Wairuakohu (Radula marginata) is a very special plant,nurtured over hundreds of millions of years in Aotearoa –we are only just beginning to understand this treasure.
o Wairuakohu's Company Logos


o Wairuakohu's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FF0033
Torch Red
255, 0, 51
348, 100, 50
0, 100, 80, 0
#113A7A
Chathams Blue
17, 58, 122
217, 76, 27
86, 52, 0, 52
#72BAEA
Seagull
114, 186, 234
204, 74, 68
51, 21, 0, 8
About o Wairuakohu
Te Puna Mātauranga o Wairuakohu is a kaupapa bringing together groups focused on understanding and protecting Wairuakohu (Radula marginata), a plant native to Aotearoa. The initiative recognises the plant as a taonga and works to support the responsibilities and rights of Māori as kaitiaki, while exploring how research and development can benefit people and safeguard the plant and its ecosystem. Its work spans biodiscovery research into the plant’s growth, reproduction, genomics, chemistry and physiology, alongside studies of how environmental conditions influence its compounds.
Pre-clinical studies examine plant-derived compounds and their interactions with cells and human biology, including their potential to help heal and protect people. The kaupapa also develops production systems inspired by the plant’s natural processes and assesses intellectual property, ownership, access and benefit-sharing in line with relevant agreements and standards. Rather than presenting a commercial product range, the initiative is building relationships and research collaborations to support the development of high-value products
Brand industry
Science and Education
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