Walby Israel is a unique brand in Israel that was developed in collaboration with parents and educators. The brand believes that a child's self-confidence is the most important asset that will lead them to success in life. Their goal is to strengthen and empower children by exposing them to empowering content in a hands-on and experiential way.

Walby dolls are fur dolls that are designed to promote self-security and a sense of capability in children, unlike other dolls on the market that focus solely on learning words, letters, songs, and so on. Parent educators emphasize the importance of strengthening a child from a very young age in order for them to succeed in their adult lives. Walby was created by Haim Uriah, who experienced a lack of confidence as a child, and through personal growth, realized the power of language in empowering children.

Walby is committed to continuing to foster children's empowerment and is constantly thinking of new ideas and characters to bring to the children. With Walby, children can spread their wings and reach their full potential