Herenga ā Nuku Aotearoa is a brand that is dedicated to building a legacy of public access to the outdoors for everyone in New Zealand. They cater to a wide range of outdoor enthusiasts, from walkers to mountain bikers, anglers to horse riders, landholders to trail runners. With their comprehensive range of products and services, they provide the necessary resources and support for individuals to fully enjoy the outdoor experience.

Their offerings include outdoor access maps and a Pocket Maps app, which allow users to easily navigate and explore outdoor areas. They also provide open data portal assistance, helping users plan their walks and providing knowledge on responsible behavior, health and safety, Māori land, funding and awards, rivers, lakes, and coast. They work closely with trail groups and have a national network of track building groups.

Furthermore, they have policies and procedures in place to protect archaeological heritage and ensure the naming of tracks with care. At Herenga ā Nuku Aotearoa, they are committed to enhancing access to the outdoors and have grants available for projects that support this cause. They also recognize and celebrate individuals and organizations that champion outdoor access through their Outdoor Access Champion Awards.

With their dedicated team and strong focus on community engagement, they strive to create a positive and inclusive outdoor environment for all New Zealanders