Unclaimed brand
With over 2,500 walks and 23,000 pages of free walking information, Walking Britain offers a wide range of walks in England, Wales and Scotland!
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Hex Code
Color name
RGB
HSL
CMYK
#B7C564
Celery
183, 197, 100
69, 46, 58
7, 0, 49, 23
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#008800
Japanese Laurel
0, 136, 0
120, 100, 27
100, 0, 100, 47
Walking Britain is a renowned brand that has been offering a wealth of information on walking routes since its inception in 1997. Initially starting with a small collection of pages, the brand has grown significantly, with a dedicated website featuring an extensive range of regional walks, mountain walks, and practical advice for walkers of all levels. The brand's history is rich, with various milestones marking its evolution, from a simple color scheme decision in the early days to the responsive website redesign in 2015.
Despite being a 'one man show', Walking Britain has thrived with the help of volunteers contributing specialist content. The brand's commitment to providing free content supported by advertising showcases its dedication to helping people enjoy the countryside. As the brand continues to evolve, its focus remains on delivering valuable information to walkers across the UK
Brand industry
Hobbies and Leisure
Company type
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Year founded
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Company size
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UK walking route directory
Graded countryside walks
National Park walking guides
GPX hiking routes
British long-distance footpaths
How do I download the Walking Britain logo?
The Walking Britain logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does Walking Britain's branding look like?
Walking Britain uses a plain-text “Walking Britain” wordmark without a separate emblem or distinctive letterform device, presenting it as a straightforward nameplate rather than a decorative logo. Its visual language is utilitarian and information-led, with restrained typography, a white and pale-grey canvas, muted green as a heritage brand colour, occasional dark text and understated green accents; route photography and maps carry the visual interest, while dense headings and link lists prioritize navigation and reference.
What are Walking Britain's brand colors?
The Walking Britain color palette uses the hex codes #B7C564, #FFFFFF and #008800.
The Walking Britain name, logos and brand assets are trademarks of Walking Britain and its affiliates. Brandfetch isn't affiliated with or endorsed by Walking Britain. Their use is subject to Walking Britain's brand guidelines.
