WallyMatters
@wallymatters.com
WallyMatters helps brands measure what matters. Predict impact, validate with brand lift, and optimise campaigns across display, video, CTV, and DOOH.
WallyMatters's Company Logos
WallyMatters's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#BF504D
Fuzzy Wuzzy Brown
191, 80, 77
2, 47, 53
0, 58, 60, 25
#666666
Dove Gray
102, 102, 102
0, 0, 40
0, 0, 0, 60
#ECF3F1
Aqua Haze
236, 243, 241
163, 23, 94
3, 0, 1, 5
About WallyMatters
WallyMatters is a forward-thinking brand measurement and optimization platform that revolutionizes how advertising effectiveness is assessed and enhanced. Founded in 2025 by industry veterans Robin Bach Kolling and Michiel Lok, WallyMatters shifts the focus from traditional metrics like reach and exposure to critical factors such as attention, brand lift, and intent. Leveraging a unique combination of proprietary signals, rapid brand lift studies, and predictive modeling, the platform empowers marketers to eliminate waste and confidently activate campaigns across various channels.
WallyMatters is dedicated to transforming complex data into actionable insights, enabling advertisers and agencies to achieve measurable results and grow their brands effectively. Trusted by leading partners, the company stands firmly behind its mission to challenge the status quo in brand advertising. With its robust infrastructure designed to scale with businesses, WallyMatters is committed to enhancing brand impact and delivering tangible growth in today's competitive landscape.
Brand industry
Business and Consumer Services
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Related Brands
Tags
Brand lift measurement
Attention signals
Cross-media optimisation
Predictive media modeling
Programmatic brand advertising
