Walser is an Austrian brand that emphasizes teamwork and is known for its success in the e-commerce industry. According to a study conducted by EcoAustria, Austrian companies nearly doubled their online revenue from 2016 to 2020, highlighting the significant contribution of e-commerce to the country's economy. In 2020 alone, Austrian businesses generated a total of 30.

2 billion euros through online sales, nearly twice the amount from four years earlier. This demonstrates that e-commerce serves as a crucial growth engine for Austria. However, there is still considerable untapped potential, as international comparisons reveal that Austrian companies currently generate less than 5% of their total revenue through online sales, compared to 10% in the UK and even 20% in Ireland.

This untapped potential presents a significant opportunity for Austrian businesses in the future. E-commerce not only drives economic growth but also creates job opportunities, particularly in rural areas. Walser, a family-owned automotive accessories producer, exemplifies this success.

Starting their Amazon sales in 2009, Walser has experienced consistent growth ever since. Today, they have around 50 employees and achieve an annual turnover of approximately 35 million euros. The company's online business has been particularly impressive, with a growth rate of 40-50% every year.

E-commerce plays a crucial role in Walser's successful transformation, with a quarter of their workforce dedicated solely to this area. The company recognizes the importance of online activities throughout its organization, from product developers to graphic designers. Overall, the e-commerce sector in Austria employs approximately 122,000 people, accounting for around 2.

7% of total employment, and this number is projected to grow. More than 2,000 Austrian SMEs, like Walser, sell their products on platforms such as Amazon Marketplace, thereby creating over 10,000 jobs in Austria. The e-commerce industry offers significant opportunities for SMEs in rural regions, providing access to new customer groups and export markets.

In 2020, Austrian SMEs sold over 15 million products on Amazon Marketplace, constituting a 25% increase compared to the previous year. On average, around 85% of their revenue comes from exports, while for Walser, this figure is close to 90%. Experts predict a continued dynamic development of the e-commerce sector, with the expansion of technological innovations and the growing digitalization of both individuals and businesses playing a crucial role.

In conclusion, Walser exemplifies the success of Austrian companies in the e-commerce industry, and the study by EcoAustria highlights the significant role that e-commerce plays in Austria's economy, as well as the vast opportunities it offers for further growth and innovation