Unclaimed brand
WanderAds est la première plateforme de publicité géolocalisée sur camions en Europe. Lancez des campagnes locales ou nationales, mesurables grâce au GPS, flexibles et visibles partout.
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#6F2F84
Eminence
111, 47, 132
285, 47, 35
16, 64, 0, 48
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Blue Zodiac
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WanderAds is a European platform for location-based advertising on trucks, connecting advertisers with transport operators to make out-of-home campaigns more measurable and flexible. Advertisers can run local or national campaigns, choose the campaign duration and coverage area, and use GPS-based estimates to track audience exposure and view campaign activity on a heat map. The service is designed to complement digital marketing with physical advertising that travels through the places customers live, work and shop.
WanderAds reports that a seven-day test campaign in France’s Provence-Alpes-Côte d’Azur region generated an estimated 42,700 views using one truck. Transport operators can earn a share of campaign revenue by displaying advertising on the rear of their trucks, without changing routes or day-to-day operations. WanderAds manages the process from installation and removal to replacing advertising, arranging visits around operators’ availability.
The company presents its platform as a practical way for brands to extend their reach and for fleet owners to generate additional income from journeys they already make
Brand industry
Business and Consumer Services
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