Was And Now is an online shopping destination focused on discounted products across fashion, technology, home, and software. Its store brings together items from various retailers and highlights reduced prices, helping shoppers browse deals in one place. A prominent feature is its selection of software lifetime deals, promoted as a way to purchase eligible software without ongoing subscription payments. Featured offers include products such as Greta, WPSubscription, Rhym, Indy, Zemith, Biyond, and Reportz.

The site also carries fashion and clothing, including heels, boots, sandals, and casual shoes, with product listings displaying sale and comparison prices. Its broader categories span electronics and gadgets, computers and gaming, mobile devices, beauty and health, home furnishings, appliances, security, and accessories. Visitors can explore best sellers, featured and top-rated products, special deals, and category collections, as well as read shopping-related articles and updates on the blog. Was And Now presents itself as a general e-commerce marketplace for shoppers seeking discounted products, with dedicated browsing options for fashion, technology, and software.