The Nature Conservancy is a brand that is dedicated to supporting community conservation across the Emerald Edge, a vast and ecologically important region spanning 100 million acres from Southeastern Alaska to Washington's Olympic Peninsula. This incredible landscape is teeming with life and sustains hundreds of communities and thousands of species, including bears, salmon, wolves, and whales. The Emerald Edge also plays a critical role in regulating Earth's climate due to its immense carbon-storage capacity.

Recognizing the importance of this region, The Nature Conservancy, along with their Canadian affiliate Nature United, is working in partnership with Indigenous First Nations and local communities to protect ecologically important areas and foster sustainable economies. Their mission is to heal the bonds between people and nature, ensuring that both can thrive for generations to come. Through their efforts, they aim to not only protect the environment but also support the conservation leadership of Indigenous Peoples and local communities