

Hex Code
Color name
RGB
HSL
CMYK
#A3476D
Cadillac
163, 71, 109
335, 39, 46
0, 56, 33, 36
#180D43
Violet
24, 13, 67
252, 68, 16
64, 81, 0, 74
#FB923C
Neon Carrot
251, 146, 60
27, 96, 61
0, 42, 76, 2
Was ist PKU? is an informational brand focused on helping people understand and live with phenylketonuria (PKU), a hereditary metabolic condition. Its central message is that PKU is more than a diagnosis: it encompasses the experiences of children, adults, families, healthcare professionals, researchers and a wider community. The site explains how PKU affects the body and why managing phenylalanine levels through ongoing dietary care is important, while encouraging people to seek individual medical advice from their healthcare team.
The brand offers practical information for different life stages, covering topics such as nutrition, blood-level monitoring, treatment, school and everyday life, adulthood, pregnancy and travel. Resources include a free downloadable PKU infographic, a brochure about living with PKU, frequently asked questions, and information to help people find specialist PKU centres. It also points visitors to the @wasistpku Instagram channel, which shares personal experiences, community perspectives, nutrition information and everyday tips. Overall, Was ist PKU? aims to support informed, self-directed living and make reliable guidance and peer perspectives easier to access.
Brand industry
Health
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How do I download the Was ist PKU logo?
The Was ist PKU logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Was ist PKU's brand colors?
The Was ist PKU color palette uses the hex codes #A3476D, #180D43 and #FB923C.
The Was ist PKU name, logos and brand assets are trademarks of Was ist PKU and its affiliates. Brandfetch isn't affiliated with or endorsed by Was ist PKU. Their use is subject to Was ist PKU's brand guidelines.