Unclaimed brand
Watches of Switzerland unveils its High Street boutique in Auckland, delivering a refined retail experience with a curated list of brands
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#B3866F
Sandal
179, 134, 111
20, 31, 57
0, 25, 38, 30
#174EAC
Tory Blue
23, 78, 172
218, 76, 38
87, 55, 0, 33
#FFB25D
Texas Rose
255, 178, 93
31, 100, 68
0, 30, 64, 0
Watches of Switzerland is a multi-brand watch retailer established in Singapore in 1964. Founded by Patrick See, the company has grown from its first store in Raffles Place into an Asia-Pacific retailer, with boutiques in Singapore, Malaysia, Vietnam and New Zealand. Its Auckland boutique offers a refined destination for watch enthusiasts and collectors, bringing together selected international watchmaking brands in a setting focused on craftsmanship, expertise and client service.
The retailer’s portfolio includes NOMOS Glashütte, Frederique Constant and Louis Erard in New Zealand, where it is the sole retailer for NOMOS Glashütte and Louis Erard. Across its wider regional business, Watches of Switzerland also represents brands such as Junghans, Sinn, Grand Seiko and Bell & Ross. Its history includes exhibitions and limited-edition collaborations, including the “Red Dot” series created with NOMOS Glashütte. Now part of The Hour Glass Group, the company continues to expand its boutique presence and develop its brand partnerships.
Brand industry
Luxury
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size