Water Blue

Water Blue is a water-safety education brand built around a lively, kind-hearted character who helps children and communities learn how to stay safe in and around water. Created as a compassionate sea character concerned about drownings, Water Blue now shares prevention messages on land, with a mission to raise awareness and help save children’s lives. The brand presents water safety in an approachable, engaging way, using Water Blue’s story and friendly personality to make important lessons easier for young audiences to connect with.

Water Blue’s educational outreach is intended for a broad range of settings, including schools, swimming pools, beaches, fire departments, hospitals and neighborhoods. The site offers water-safety information and fun activities, and invites people to learn more, get in touch and follow the brand. Water Blue is based in Florida and aims to reach audiences across the country. Its central message is that learning water-safety practices can help prevent drownings, and that communities can contribute to this goal by sharing awareness and supporting safer behavior around water.