Waterloo Rods

Waterloo Rod Company is a fishing-gear brand based in Victoria, Texas, focused on building high-quality rods with modern technology and materials. It describes its rods as strong, lightweight, and sensitive, and says anglers have trusted the company for 30 years. Its lineup serves both saltwater and freshwater fishing, with models designed for specific techniques and tackle. The Salinity series is positioned as a lightweight, sensitive, versatile option for small swimbaits, topwaters, and live bait, while the Tide series supports a range of artificial- and live-bait applications. Other offerings include the Salty Mag, Phantom, Jigging Mag, and high-performance rods suited to techniques such as dropshotting, Carolina and Texas rigging, and jig fishing.

Through Waterloo Outfitters, the brand also sells fishing reels, lures and tackle, including soft plastics, corks, hard baits, hooks, line, and terminal tackle. Its broader selection includes wading gear, tools, apparel, caps, accessories, and products from numerous fishing and outdoor brands. The site also features seasonal promotions and gift cards, giving anglers a single destination for equipment and clothing.