Water Wolf Lures

Water Wolf Lures is a Canadian fishing tackle brand founded by Mike and Mary Nabulsi, who began creating distinctive custom soft-plastic lures 25 years ago. The company says its baits are still made by hand in Canada, with products designed to suit different fishing styles and conditions on rivers and lakes. Its range includes Shadzilla solid-body swimbaits in several sizes, Gator Tubes and Tubezillas, Magnum and Fat Magnum tubes, Flat Tubes, and Ratzillas.

Anglers can choose from numerous colors, and selected lures are offered with different sink rates or depths. The catalog also includes fluorocarbon and hard-mono leaders, single-strand wire leaders, blades, jig heads, casting rigs, screw-in magnets, and treble hooks. Water Wolf Lures sells its products through an online store and also offers branded apparel and accessories, including ball caps, hoodies, and stickers.

Customers can contact the company by email or text, and the site shares product releases, stock updates, and promotions through social media