It helps turn enquiries into bookings and repeat visits by responding to calls, WhatsApp messages, social media direct messages, and other customer enquiries, including outside business hours. Watson can schedule appointments in existing calendars, collect deposits or payments through chat, send reminders, and follow up with customers who have not returned.

Its services also support business growth. Watson can create promotions and customer re-engagement offers, identify former customers to contact, and prepare social media posts in languages used by a business’s customers. A reporting and business-advisor function tracks activity such as bookings, payments, campaign results, and content performance, then highlights what is working and suggests next steps.

Watson connects with more than 400 integrations, including calendar, CRM, accounting, messaging, and payment tools, and is designed to work with existing phone numbers and accounts. The company offers Standard and Premium plans, with pricing tailored after a demo and a 90-day money-back guarantee, subject to terms.