Watters

Watters is a bridal fashion brand with four decades of experience creating wedding and occasionwear. Its collections serve a range of tastes, from classic and sophisticated to bohemian and fashion-forward, with gowns featuring luxury fabrics, thoughtful detailing, lace, tulle, mikado and other distinctive textures. The Watters collection offers sculptural bridal designs, while Locket focuses on playful, modern gowns at more accessible price points, and Willowby pairs romantic, vintage-inspired details with an effortless, free-spirited feel.

Alongside wedding gowns, Watters offers bridesmaid dresses, bridal accessories, veils, sleeves, capes, overskirts and bows. Its little white dresses and party and eveningwear are designed for occasions such as showers, rehearsal dinners, courthouse weddings, elopements and celebrations. Shoppers can explore styles by silhouette, collection or occasion, and find inspiration through design features and real-bride stories. Watters also helps customers connect with stores, request appointments, attend trunk shows and place orders in-store. Through its brands and sister site, By Watters, the company provides options for different bridal moments, styles and budgets.