Asana is a work management brand that helps teams coordinate plans, projects, tasks, and processes. Its platform supports organizations ranging from small businesses and nonprofits to enterprises, agencies, and teams across industries such as healthcare, education, retail, government, and manufacturing. Asana’s offerings include project, task, and resource management, goal management, organizational planning, project intake, and workflows for activities such as marketing campaigns, product launches, and employee onboarding.

The company also provides AI-powered tools, including AI Teammates, AI Studio for no-code automations, and Asana Dash, alongside integrations, developer resources, and administration and security features. Its products and services are designed for cross-functional, service, client, and developer teams, with options such as Asana Service Management, Asana Client Management, Command by Asana, and StackAI by Asana.

Beyond its software, Asana offers a resource center with guides, templates, research, videos, and customer stories, as well as training through Asana Academy, certifications, customer success support, and partner services. Users can also access a Help Center, community, and product demonstrations.