Iberostar Hotels & Resorts is committed to integrating sustainability into their operations through innovative circular economy practices. As part of their Wave of Change initiative, they focus on significantly reducing waste generated by hotels, addressing challenges unique to the hospitality sector, such as waste management infrastructure and local regulations. The brand emphasizes the importance of proper waste segregation and management, exploring ways to repurpose materials that would otherwise be discarded and promoting recycling and composting initiatives.

Iberostar actively partners with local suppliers to source environmentally friendly products and favors bulk packaging solutions to minimize waste. Their holistic approach aims to optimize operational efficiency while fostering circularity in hotel operations. By conducting departmental audits, they identify opportunities to reduce waste entering the value chain and enhance their procurement practices. In joining the Sustainable Hospitality Alliance, Iberostar reinforces their commitment to responsible tourism and coastal health, ensuring a sustainable footprint while providing an exceptional hospitality experience.