Unclaimed brand
A new Canadian convenience store concept that engages with your community and features locally sourced products. Visit your local Waypoint location today!
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Hex Code
Color name
RGB
HSL
CMYK
#DFE721
Sunflower
223, 231, 33
62, 80, 52
3, 0, 86, 9
#BF8560
Twine
191, 133, 96
23, 43, 56
0, 30, 50, 25
#004A59
Sherpa Blue
0, 74, 89
190, 100, 17
100, 17, 0, 65
Waypoint Convenience is a Canadian convenience store concept focused on serving local communities with a practical mix of locally sourced products and everyday favourites. Designed for customers looking for items to grab on the go, its stores bring Canadian-made products together with familiar convenience-store essentials. Waypoint invites shoppers to visit a nearby location and explore what is available in store.
The brand also keeps customers engaged through regular promotions, which may include games, contests, giveaways, in-store deals and partner programs. Its website encourages visitors to check back for new offers and provides a way to view featured products and find locations. Waypointβs community-minded approach is reflected in its emphasis on local products and its Waypoint Cares initiative. The brand also lists car wash services among its offerings, giving customers another reason to visit a location. Through a combination of convenient shopping, Canadian products and ongoing promotions, Waypoint aims to make everyday stops more connected to the communities it serves.
Brand industry
Food and Drink
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