Ways Out Hong Kong is a pioneering brand that creates sustainable jewelry from food waste, aiming to raise awareness about sustainability and empower underprivileged women. Founded by Alison, Coco, and Peggy, their journey began when Peggy, while working at a food bank, observed the lack of awareness and food waste management policies in Hong Kong. Combined with Alison and Coco's passion for environmental sustainability, they turned their idea into action.

Through their food waste jewelry, Ways Out HK seeks to provoke behavior change and engage less-resourced communities, particularly underprivileged women. Ways Out HK's jewelry is made from dehydrated and ground fruit peels and uncooked veggie scraps, mixed with bio-epoxy derived from vegan waste. The whole upcycling process takes about 48 hours, resulting in unique pieces in vibrant colors.

The brand also collaborates with corporates, utilizing their office's food waste to create personalized gifts. Furthermore, Ways Out HK ensures the empowerment of young single mothers through their Marvel Mami Talent Development Program, providing training and employment opportunities. By advocating for environmental sustainability and supporting underprivileged women, Ways Out Hong Kong transforms trash into treasure, making a positive impact on both the planet and society