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Hex Code
Color name
RGB
HSL
CMYK
#FFE02F
Bright Sun
255, 224, 47
51, 100, 59
0, 12, 82, 0
#991E1E
Old Brick
153, 30, 30
0, 67, 36
0, 80, 80, 40
#EBD96D
Confetti
235, 217, 109
51, 76, 67
0, 8, 54, 8
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada harnesses advanced technology to deliver an exceptional online shopping experience, aiming to serve 300 million customers by 2030.
The brand offers a diverse range of products and services, including LazMall, which connects shoppers to over 32,000 recognized international and local brands while ensuring product authenticity, rapid delivery, and a flexible return policy. Additionally, Lazada Marketplace empowers retailers by providing access to millions of customers and comprehensive support services, facilitating sales across 18 product categories from health and beauty to home appliances.
Lazada is also committed to enhancing its logistics capabilities, with fulfillment centers in 17 cities, and evolving secure payment solutions to support the regionβs growing eCommerce landscape. Through its initiatives, Lazada continues to redefine retail in Southeast Asia, blending shopping with entertainment for an enriched customer experience.
Brand industry
E-commerce and Shopping
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