Its wBuy AI service is integrated with the wBuy store platform and combines customer support, sales assistance, and content creation in one subscription. The AI Concierge answers questions around the clock, recommends products, builds shopping carts, and directs shoppers to checkout through the online store and WhatsApp. It can understand voice messages and images, and retailers can customize its name, appearance, and communication style.

For product merchandising, wBuy AI includes tools to optimize product titles and descriptions, create virtual model images, change product colors, adjust image composition, and replace backgrounds. Further store features include dynamic showcases and intelligent search, listed as upcoming. Subscription plans offer varying usage limits and features such as abandoned-cart support, chat, sales workflows, webchat, and WhatsApp integration; higher tiers also include Instagram or Telegram connectivity and more image-generation capacity.