It enables users to create online stores for free and offers support for selling products in 92 languages, making it easier for merchants to reach customers around the world. Shoppers can browse products from international sellers, while businesses can present their goods to a global audience.

The platform features a broad range of categories, including fashion and beauty, electronics and computers, books and games, arts and crafts, home and garden, toys and baby products, food, sports, and motor parts. Its marketplace showcases shops and suppliers from countries including Japan and China, offering products and services such as education, painting supplies, wedding attire, toys, accessories, and consumer electronics.

wBuyBuy also provides options for selecting a location and viewing prices in currencies such as the U.S. dollar, euro, yuan, yen, and pound. By bringing international shops and buyers together, the platform aims to make cross-border commerce accessible for both merchants and customers.