Wcommerce is a platform that helps Instagram creators build and operate their own fashion and jewelry brands, rather than earning commissions for promoting someone else’s. Creators receive a branded storefront with their own logo and, on the paid tier, a custom domain. Wcommerce sources products directly from Indian artisan, weaver, and maker clusters, including crafts such as Banarasi, Kanjivaram, Chanderi, Kalamkari, and Madhubani. Products include authenticity information verified at the source; saree authenticity claims are also backed by independent NABL lab testing.

The platform supports product listings, checkout, customer and sales tracking, and marketing through Meta Pixel, Google Analytics, CAPI, and advertising integrations. Instagram comment-to-DM links are available, with additional auto-reply features planned. WhatsApp and email follow-ups, a performance dashboard, and product listings on social shopping channels help creators manage and grow sales. Wcommerce also handles packing, shipping, delivery, and returns, while offering payment options including prepaid and Cash on Delivery.