We Are Africa is a brand on a mission to unlock the true potential of Africa's diverse countries and people in the international tourism scene. Despite being the second largest continent and home to iconic wildlife, vibrant culture, and luxury hotels, Africa only receives less than 5% of tourism arrivals and has slow tourism growth compared to other regions. We Are Africa aims to break away from the outdated stereotypes that limit Africa's image and bring in new business opportunities.

Through our annual event in Cape Town, we provide international buyers and press with the chance to discover the extraordinary experiences Africa has to offer, along with networking events, a conference, and an awards ceremony. Our exclusive African travel marketplace is the perfect complement to PURE Life Experiences, offering a tailored marketing solution for private travel designers interested in all seven continents. The event takes place in Cape Town, a city that embodies Africa's diversity with its stunning landscapes, culinary scene, and rich arts and culture.

We Are Africa is part of This is Beyond Ltd's portfolio, a company dedicated to creating exceptional marketplaces for the high-end travel market. With a passion for travel innovation and artistry, our founders Serge and Sarah have also launched PURE Life Experiences, LE Miami, and Conservation Lab. Join us in celebrating the true beauty of Africa and discover its hidden treasures