The Critical
@wearecritical.com
We live in multiple worlds defined by perceptions and interpretations. They are relationships between individuals, cultures, environment, and economy, which we refer to as context. By understanding and actively engaging with the context, we reveal solutions to challenges and design new worlds for the better.
The Critical's Company Logos
The Critical's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#BFFE00
Lime
191, 254, 0
75, 100, 50
25, 0, 100, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About The Critical
CRITICAL | Vilnius is a strategic design agency that specializes in creating, renewing, and developing brand identities in various visual communication platforms. From packaging and editorial design to digital and service design, we employ design techniques to facilitate business and social changes. With a customer experience mindset, we identify opportunities for change and empower our clients to develop and deliver game-changing products and services.
How do we do it? Through critical thinking and human-centered design, we use a simple management framework that involves analyzing information objectively and incorporating the human perspective in every step of the design process. Our services include strategy, brand positioning, participatory design workshops, research, visual identity, brand implementation, packaging, web development, and more. Our work reflects our intellectual curiosity and design sensibilities, and we also offer resources like the AnyThink Creative Cards and the Thoughts on Design channel to inspire and provide insights.
Join us in embracing change and creating impactful design solutions by collaborating with us. Contact us today!
Company type
Partnership
Year founded
2017
Company size
11-50 employees
