Makena is an online shop focused on surf, snow, skate, and streetwear, bringing together equipment, apparel, and accessories for outdoor and board-sport enthusiasts. Its catalogue serves men and women, with everyday clothing such as T-shirts, shirts, polos, sweatshirts, knitwear, jackets, trousers, footwear, and socks. Accessories include sunglasses, caps, beanies, backpacks, and insoles.

For snowboarding, Makena offers boards, boots, bindings, outerwear, fleece and softshell layers, trousers, bibs, goggles, gloves, neck warmers, and other cold-weather accessories. Its surf selection includes fiberglass and soft boards, along with softboards, wetsuits, and shaping-related products highlighted on the site. Skate shoppers can find skateboards, wheels, trucks, bearings, grip tape, hardware, and complete setups. The store also features products from brands such as Capita, Bataleon, and Etnies, as well as an outlet section with discounted items.

Makena supports online shopping with product options, delivery and returns information, payment details, customer service, and newsletter offers. Customers can contact the shop by email, phone, or WhatsApp, and follow it on Instagram and Spotify.