We Are the Mutants is a unique publication dedicated to exploring the intriguing history and analysis of Cold War-era popular and outsider culture. With a distinct focus on speculative genres such as sci-fi, fantasy, and horror, the brand delves into the vibrant realms of pulp, cult, occult, and anti-establishment media. Covering a broad spectrum of topics, We Are the Mutants features content on underground comics, post-apocalyptic narratives, ufology themes, and even the eclectic appeal of space disco.

While the brand primarily concentrates on cultural artifacts from the late 1960s to the early 1980s, it does not shy away from examining contemporary works that challenge societal norms. The magazine draws its name from a famous graffiti quote from the late 1960s, encapsulating its rebellious spirit. Through insightful reviews, engaging exhibits, and comprehensive features, We Are the Mutants connects readers to a richly-textured tapestry of history and creativity.