SHA Standard
@wearsha.com
Cinematic luxury streetwear. Always On.
SHA Standard's Company Logos
SHA Standard's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#000000
SHA BLACK
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
SHA WHITE
255, 255, 255
0, 0, 100
0, 0, 0, 0
#1C1C1C
CHARCOAL GREY
28, 28, 28
0, 0, 11
0, 0, 0, 89
#8C7B77
Mauve/Clay
140, 123, 119
11, 8, 51
0, 12, 15, 45
#C1BEB0
BEIGE
193, 190, 176
49, 12, 72
0, 2, 9, 24
About SHA Standard
SHA Standard is a cinematic luxury streetwear brand built on grit, resilience, and storytelling. The official face of SHA Clothing, SHA Standard redefines modern streetwear through bold slogans, symbolic graphics, and cinematic visuals executed with luxury precision.
Each SHA collection tells a story. From Still Standing — a line of bold, text-driven designs about survival and comeback — to Nightscape, which captures surreal neon cityscapes, and Postcard Archive, a nostalgic reimagining of Americana, SHA blends cultural storytelling with luxury craftsmanship.
The SHA Standard aesthetic is instantly recognizable: gritty, cinematic, and high-end. Every piece is produced on premium garments, emphasizing both quality and design detail, ensuring the brand delivers more than apparel — it delivers a statement.
As SHA Standard expands its presence across fashion, lifestyle, and creative culture, it continues to establish itself as one of the most distinctive voices in modern streetwear. For those who live unapologetically and demand more from what they wear, SHA is always on.
Company type
Privately Held
Year founded
2015
Company size
2-10 employees
