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Hex Code
Color name
RGB
HSL
CMYK
#B388EB
Biloba Flower
179, 136, 235
266, 71, 73
24, 42, 0, 8
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Wear What Today is an online fashion and lifestyle retailer focused on everyday style, comfort, and self-expression. Its assortment spans women’s and men’s clothing, footwear, accessories, and clothing and accessories for pets, giving shoppers options for completing personal and family looks. Apparel includes graphic tees, crewneck sweatshirts, and other casual pieces, with products such as humorous adulting designs and nostalgic Gen X styles.
The footwear collection features casual shoes, slip-ons, boots, and turf shoes, including products from brands such as Ariat. Accessories range from messenger and crossbody bags to travel organizers and everyday carry bags, including selected items from other brands. The store presents its collections as practical choices for daily routines, outings, and occasions, with an emphasis on pieces that are comfortable and easy to wear.
Shoppers can browse new arrivals, featured products, and category collections, and purchase directly through the website. Wear What Today’s catalog combines apparel, shoes, bags, and pet products in one online destination for building relaxed, expressive everyday looks
Brand industry
E-commerce and Shopping
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The Wear What Today name, logos and brand assets are trademarks of Wear What Today and its affiliates. Brandfetch isn't affiliated with or endorsed by Wear What Today. Their use is subject to Wear What Today's brand guidelines.
